Developer Chatbot & Copilot (Gen AI App)

2024 - now | Stealth startup | Fractional CPO

Challenge: Perform early product discovery, build an MVP, validate early product-market fit hypotheses

The team is exploring the very compelling idea of dev cycle acceleration with LLM-powered chatbot and copilot, focusing on the developer onboarding and refactoring use cases in large projects. Happy to help them with the early product discovery, MVP, and product-market fit validation.

Internal Venture Studio (new products unit)

2022-2024 | Jooble | Chief Product Officer (Innovation)

Challenge: Validate business expansion opportunities and diversify the company's product portfolio for an established leading global job search platform.

I set up the new products division & venture validation process. We managed to iteratively define our expansion strategy and incubate 9 WorkTech startups. 3 products (gig work marketplace, social job ads tool, EWA solution) successfully emerged past their seed rounds as standalone BUs.

Product Ecosystem (SaaS marketplace)

2018-2021 | Creatio | SVP of Product

Challenge: Enable a new line of business / revenue stream, transition from a deeply configurable CRM to the new strategic positioning as a broader no-code platform category player.

I was lucky to launch the 3rd party SaaS marketplace that grew from the ground up to 750+ apps, 2000 monthly installs, 200+ developers. Through tones experiments and learnings, we managed to turn ecosystem into a significant revenue stream and the key pillar to Creatio's no-code strategy.

SDKs & CI/CD Pipeline for App Developers

2018-2021 | Creatio | SVP of Product 

Challenge: Minimize time-to-go-live and maximize platform adoption among app devs, while reducing adoption friction for enterprise customers with high levels of customisations.

Unified marketplace CI/CD framework, composable architecture foundations, and dedicated APIs all resulted in seamless monthly releases of 700+ apps, top-class compatibility benchmarks in customised environments, and a 50% reduction in time-to-market for new apps.

Enterprise Product Knowledge & Support Hub

2018-2020 | Creatio | SVP of Product

Challenge: maximise adoption and loyalty among platform's power users & decrease platform support costs through self-service setup, support tools and community collaboration.

Launched 3 brand new enabling products like e-learning platform and dev SDK reaching 60% adoption rate, revitalised user community and revamped user & dev documentation based on HCD principles and continuous user feedback loop.

Marketing Automation & Lead Management Platform

2015-2018 | Creatio | Head of Product (Marketing automation)

Challenge: Expand from pure SFA into adjacent marketing automation market to increase value prop for customers and defend market positions; launch early MVP, than find & refine PMF across several segments.

Our marketing automation platform we built from the ground up grew from 0 to 400+ enterprise customers in 3 years, was recognized as a leader in b2b marketing automation space by Gartner and Forrester, and ultimately delivered up to 15% of company's revenue.

AI Experience for Sales and Customer Service

2016-2017 | Creatio | Director, Product Management (CRM products)

Challenge: discover customer problems that could be efficiently solved with ML, and defend CRM products' value proposition by enabling ML-based tools for efficient enterprise use.

We started off discovering true customer pain points (sales and service automation products) that could be efficiently handled with ML (i.e. automatic case and lead routing, opportunity & lead scoring). I had a chance to orchestrate the discovery, implementation and adoption of these tools.

Customer & Partner-Enabling Enterprise Products

2020-2022 | Creatio | SVP of Product

Challenge: Enable company scaling its operations to maintain YoY growth rates of 50% in revenues and 25% in headcount through automation and process optimization.

We managed to setup a new tech architecture for the company's digital ecosystem, automate 20+ processes and boost performance in key operational roles. New or revamped products like billing & invoicing, licensing, customer & partner portals, enterprise CMS evolved as a part of these projects.

Enabling A Customer-Led Product Strategy

2017 | Creatio | Director, Product Management (CRM)

Challenge: Improve customer retention for mature products through the customer-led product strategy and adoption of human-centered design & continuous discovery frameworks

I was happy to lead the setup and adoption of the customer feedback management framework in Creatio's CRM products, which defined our prioritization philosophy & ultimately helped growing NPS to above the industry average rates.

Transition to Product-Enabled Enterprise Sales

2016-2017 | Creatio | Director, Product Management (CRM)

Challenge: Improve growth in medium & enterprise customer segments by enabling self-service product & demo experience for prospects, existing customers (expansion products) and sales teams.

Led the trial experience adoption for a suite of b2b products which took us from purely sales-led to product-enabled sales with product experience being deeply integrated into the lead pipeline, and user engagement data becoming a useful insight and a trigger for the customer success team.

Building and Scaling Cross-Functional Teams

2016-2022 | Creatio | Director of PM, SVP of Product2022-2024 | Jooble | Chief Product Officer (Innovation)

Challenge: building teams, coaching individuals, growing leaders and scaling processes.

It is obviously the most challenging while the most rewarding part of anyones career. I was lucky to work with the very bright minds and great people along my journey, and lead very diverse product, engineering, support, content, GTM, and "intrapreneurial" teams.